Helping your business to do more business
Spam, we can't seem to get away from it. Almost all are unwelcome and there is little we can do about it beyond relying on a decent filter. So what can you do when you want to evaluate some software or a service but you can't get access without providing your precious email address?
As a techie I confess that I hate marketing, but as a business man I understand the need for it and the value that it brings to a company. I hope that as time has progressed I've learned enough to get by. But it's a difficult dichotomy to live with and I struggle with it every day.